Project Description
“Inspiring Creativity: Cloverdale Paint Fan Club’s Digital Transformation to Enhance User Experience”
Objective: To design a dynamic online platform that provides exclusive offers, expert advice, and inspiration while building a database of Cloverdale Paint Fan Club members.
Cloverdale Paint, a Canadian-owned and operated manufacturer since 1933, has become a trusted name in the paint industry with over 71 corporate locations and more than 150 independent dealers. Known for its highly trained staff and dedication to customer service, Cloverdale sought to expand its reach through the creation of the Cloverdale Paint Club—a community for painting and decorating enthusiasts. The agency was tasked with developing a fresh brand identity, social media programme and an engaging website to attract members, offering exclusive deals, expert advice, and design inspiration. This case study details the approach taken to create a dynamic online platform that informs and inspires while driving business growth for Cloverdale Paint.
Our Role:
Brand Strategy
Messaging
Logo & Visual Identity
Social Media Programme
Website
